Hi! I’m

Flora Sahlman

Communications Professional / Graphic Designer / Content Creator / Writer

External Communications

Shaping reputation, relevance and reach

  • BRAINterns Digital Internship Program

    Launched and coordinated Lenox Hill Neurosurgery’s BRAINterns—a first-of-its-kind virtual internship increasing access to medical students nationwide during the pandemic and beyond.

    Learn more

  • Social Media

    Directed social media strategy for Lenox Hill Neurosurgery, earning over 1 billion impressions through human-centered video storytelling. Featured by NBC’s Sunday Night Football for highlighting healthcare heroes during COVID.

    Check out our first Viral Video

  • Connections Magazine

    Contributed to creating Connections Magazine, spotlighting major hospital innovations and physician voices across the Northwell system.

    Read the Magazine

  • Fundraising Event & Celebrity Fireside Chat

    Produced a virtual fireside chat fundraiser hosted by Grey’s Anatomy’s Chandra Wilson, helping raise over $200,000 for Lenox Hill Neurosurgery and Brain Cancer research.

    Watch the Video

Internal Communications

Keeping 5,000+ team members aligned, informed, and engaged.

  • Weekly Newsletter

    Create “This Week in NYC” - a weekly newsletter with dynamic content blocks, since launching, email open rates have improved by 55% and click rates by 64%.

    Read the Newsletter

  • Town Hall: Recording & Recap

    Produce monthly town hall and create the recap follow-up communication, helping leadership engage staff. Both meetings and recap emails receive 100% “valuable” ratings from attendees.

    Read the Recap

  • Leadership Now

    Create Leadership Now—a monthly manager-facing newsletter combining strategy, resources, and org-wide alignment.

    Read the Manager Memo

  • Lenox Life

    Boost culture and connection through Lenox Life, a digital magazine-style newsletter designed to celebrate our people, share milestones, and build community across Lenox Hill Hospital.

    Read a full issue

Executive & Leadership Communications

Translating vision into trust, and trust into action

  • Executive Announcement

    Ghostwrite articles and memos for senior leadership. This piece communicates the future of Lenox Hill Hospital, aligning messaging with long-term strategy and media positioning.

    Read the Op-Ed

  • "Ask me Anything" Videos

    Create “Get to Know Our Senior Leaders” series, casual, rapid-fire video interviews with senior leaders, making them more visible, accessible, and relatable, while driving purpose and transparency.

    Include a submission form open to all staff for questions and offer personalized email follow-ups to deepen engagement.

    Watch the Videos

  • LinkedIn Post

    Create LinkedIn content strategy that amplified executive thought leadership and drove positive sentiment & awareness around service line milestone.

    Read the Post

  • Executive Letter

    Run campaigns to support voting for National U.S. News & World Report rankings, crafting internal and external communications to celebrate achievements and reinforce culture of excellence.

    Read the Letter

  • Recruitment & Retention

    Write Quarterly Staffing Update to communicate hiring progress, critical wins, and transparency around recruitment milestones.

    Read the Staffing Update